Gobiz: Empowering Merchants with Intuitive Feedback Collection Interfaces
Gobiz: Empowering Merchants with Intuitive Feedback Collection Interfaces
Mobile Design
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UX Designer
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September 2022
Product Overview
Product Overview
Product Overview
What is Gobiz?
What is Gobiz?
What is Gobiz?
Gobiz is a super app from Gojek, designed to help Indonesian business owners, especially those in the food industry, grow their businesses. It's packed with features to help you manage and market your business, especially when used together with the Gojek app.
Gobiz is a super app from Gojek, designed to help Indonesian business owners, especially those in the food industry, grow their businesses. It's packed with features to help you manage and market your business, especially when used together with the Gojek app.
Gobiz is a super app from Gojek, designed to help Indonesian business owners, especially those in the food industry, grow their businesses. It's packed with features to help you manage and market your business, especially when used together with the Gojek app.
Why the project should exist?
Why the project should exist?
Why the project should exist?
Since we recently gave our app a major design makeover, we're curious to hear what merchants think about the new look. We want to make sure it's as user-friendly as possible, so we're collecting feedback to identify any issues they might face.
Since we recently gave our app a major design makeover, we're curious to hear what merchants think about the new look. We want to make sure it's as user-friendly as possible, so we're collecting feedback to identify any issues they might face.
Since we recently gave our app a major design makeover, we're curious to hear what merchants think about the new look. We want to make sure it's as user-friendly as possible, so we're collecting feedback to identify any issues they might face.
About the feature
About the feature
About the feature
We can call it the "Feedback Loop." It's a feedback feature that keeps popping up to get users' attention and encourage them to share their thoughts. On this way, we'll ask them one main question about the new look, and then follow up with a few more questions based on their answer.
We can call it the "Feedback Loop." It's a feedback feature that keeps popping up to get users' attention and encourage them to share their thoughts. On this way, we'll ask them one main question about the new look, and then follow up with a few more questions based on their answer.
We can call it the "Feedback Loop." It's a feedback feature that keeps popping up to get users' attention and encourage them to share their thoughts. On this way, we'll ask them one main question about the new look, and then follow up with a few more questions based on their answer.
Design Process
Design Process
Design Process
Problem Statement
Problem Statement
Problem Statement
How can we design a feedback system that effectively captures user attention and is easy to use?
How can we design a feedback system that effectively captures user attention and is easy to use?
How can we design a feedback system that effectively captures user attention and is easy to use?
For next step, I'd like to find the point that will create a fundamental thing while I do this project:
Behavioural Design Psychology -> As UX Designers, we should understand how people's habits (In this case, behavioral design psychology can impact the location of the pop-up).
User Friendly and Consistency Design -> As you know, Gojek Design maintains a consistent design language across all their features. To ensure continued consistency, I'd like to utilize the latest design model form.
For next step, I'd like to find the point that will create a fundamental thing while I do this project:
Behavioural Design Psychology -> As UX Designers, we should understand how people's habits (In this case, behavioral design psychology can impact the location of the pop-up).
User Friendly and Consistency Design -> As you know, Gojek Design maintains a consistent design language across all their features. To ensure continued consistency, I'd like to utilize the latest design model form.
For next step, I'd like to find the point that will create a fundamental thing while I do this project:
Behavioural Design Psychology -> As UX Designers, we should understand how people's habits (In this case, behavioral design psychology can impact the location of the pop-up).
User Friendly and Consistency Design -> As you know, Gojek Design maintains a consistent design language across all their features. To ensure continued consistency, I'd like to utilize the latest design model form.
Some points below will guide me in designing and offering design choices for the feature called "Feedback Loop."
Some points below will guide me in designing and offering design choices for the feature called "Feedback Loop."
Some points below will guide me in designing and offering design choices for the feature called "Feedback Loop."
Design Result
Design Result
Design Result
The design is created based on several design choices informed by the fundamental principles of this project.
The design is created based on several design choices informed by the fundamental principles of this project.
The design is created based on several design choices informed by the fundamental principles of this project.
The feedback loop will pop up right at the top of the ads performance section, the first time a merchant uses a campaign after the app update. It's like a quick survey, and merchants can choose to skip it if they want. If they skip it, it'll come back in a week. If they skip it again, it'll show up one last time 21 days later. After that, it won't bother them until their campaign ends.
The placement and frequency of the feedback loop are informed by behavioural design psychology principles. We placed the feedback loop at the top because it's the easiest spot to catch someone's eye. Plus, the way it keeps popping up is a clever trick to get people to pay attention.
The feedback loop will pop up right at the top of the ads performance section, the first time a merchant uses a campaign after the app update. It's like a quick survey, and merchants can choose to skip it if they want. If they skip it, it'll come back in a week. If they skip it again, it'll show up one last time 21 days later. After that, it won't bother them until their campaign ends.
The placement and frequency of the feedback loop are informed by behavioural design psychology principles. We placed the feedback loop at the top because it's the easiest spot to catch someone's eye. Plus, the way it keeps popping up is a clever trick to get people to pay attention.
The feedback loop will pop up right at the top of the ads performance section, the first time a merchant uses a campaign after the app update. It's like a quick survey, and merchants can choose to skip it if they want. If they skip it, it'll come back in a week. If they skip it again, it'll show up one last time 21 days later. After that, it won't bother them until their campaign ends.
The placement and frequency of the feedback loop are informed by behavioural design psychology principles. We placed the feedback loop at the top because it's the easiest spot to catch someone's eye. Plus, the way it keeps popping up is a clever trick to get people to pay attention.
If a merchant doesn't agree with the design, they can simply click the "thumbs-down" button. Then, we'll ask them a few more questions to figure out exactly what they didn't like. We'll give them some options to choose from, but they can also write their own comments. The same process applies if they like something (thumbs-up), but with different questions.
If a merchant doesn't agree with the design, they can simply click the "thumbs-down" button. Then, we'll ask them a few more questions to figure out exactly what they didn't like. We'll give them some options to choose from, but they can also write their own comments. The same process applies if they like something (thumbs-up), but with different questions.
If a merchant doesn't agree with the design, they can simply click the "thumbs-down" button. Then, we'll ask them a few more questions to figure out exactly what they didn't like. We'll give them some options to choose from, but they can also write their own comments. The same process applies if they like something (thumbs-up), but with different questions.
Once a merchant finishes the feedback form, they'll see a message at the top of the campaign or ads performance page saying their feedback was sent successfully. If something goes wrong, they'll see an error message at the top instead. This aligns with the 10 User Interface Design Heuristics, specifically the principle of Visibility of System Status. Users who complete the survey will receive immediate feedback on the process of their submission.
Once a merchant finishes the feedback form, they'll see a message at the top of the campaign or ads performance page saying their feedback was sent successfully. If something goes wrong, they'll see an error message at the top instead. This aligns with the 10 User Interface Design Heuristics, specifically the principle of Visibility of System Status. Users who complete the survey will receive immediate feedback on the process of their submission.
Once a merchant finishes the feedback form, they'll see a message at the top of the campaign or ads performance page saying their feedback was sent successfully. If something goes wrong, they'll see an error message at the top instead. This aligns with the 10 User Interface Design Heuristics, specifically the principle of Visibility of System Status. Users who complete the survey will receive immediate feedback on the process of their submission.
Design Summary
Design Summary
Design Summary
The design result was successfully align with the plan which is collected feedback from the merchants. It proven by 2200 feedback that collected from that feedback with 60% feedback of users that were happy with the design look and they didn't find any issue on the design.
The design result was successfully align with the plan which is collected feedback from the merchants. It proven by 2200 feedback that collected from that feedback with 60% feedback of users that were happy with the design look and they didn't find any issue on the design.
The design result was successfully align with the plan which is collected feedback from the merchants. It proven by 2200 feedback that collected from that feedback with 60% feedback of users that were happy with the design look and they didn't find any issue on the design.
Reflection
Reflection
Reflection
This project has been a real eye-opener for me. It's taught me that UX design isn't just about the user, we also need to think about how it impacts the business. I love how flexible the design process is, and how it can change depending on our goals.
This project has been a real eye-opener for me. It's taught me that UX design isn't just about the user, we also need to think about how it impacts the business. I love how flexible the design process is, and how it can change depending on our goals.
This project has been a real eye-opener for me. It's taught me that UX design isn't just about the user, we also need to think about how it impacts the business. I love how flexible the design process is, and how it can change depending on our goals.
Next Shot
Next Shot
Next Shot
Where did the 40% of negative feedback come from? When we looked at the feedback, we realized that a lot of people were complaining about the wrong thing. They were actually upset about the campaign system, not the design. So on the next shot, I want to:
Going to use the feedback we got to make a new design. We'll focus on the parts that people actually complained about.
Change the feedback method or add more details to inform users that the goal of the survey is to gather feedback on the design.
Where did the 40% of negative feedback come from? When we looked at the feedback, we realized that a lot of people were complaining about the wrong thing. They were actually upset about the campaign system, not the design. So on the next shot, I want to:
Going to use the feedback we got to make a new design. We'll focus on the parts that people actually complained about.
Change the feedback method or add more details to inform users that the goal of the survey is to gather feedback on the design.
Where did the 40% of negative feedback come from? When we looked at the feedback, we realized that a lot of people were complaining about the wrong thing. They were actually upset about the campaign system, not the design. So on the next shot, I want to:
Going to use the feedback we got to make a new design. We'll focus on the parts that people actually complained about.
Change the feedback method or add more details to inform users that the goal of the survey is to gather feedback on the design.
Another Design Shot
Another Design Shot
Another Design Shot