Gigscapes: Revolutionizing Live Music Access with Seamless Ticketing Solutions
Gigscapes: Revolutionizing Live Music Access with Seamless Ticketing Solutions
Gigscapes: Revolutionizing Live Music Access with Seamless Ticketing Solutions
Mobile Design
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UX Designer
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July 2024
Background Mission
Background Mission
Background Mission
Have you ever heard about this?
Have you ever heard about this?
Have you ever heard about this?
The first picture shows Lyodra, a singer and influencer, being deceived by someone who identified themselves as a scalper. The second picture shows the scalper who wanted to sell the ticket for almost 60 million rupiah. Anyway, this picture captures the chaos of the Coldplay concert ticket sales in Jakarta last March 2023. I was one of the many who experienced it firsthand. It was such a mess that I couldn't help but wonder what went wrong. I started digging into the issue and came up with some possible explanations.
The first picture shows Lyodra, a singer and influencer, being deceived by someone who identified themselves as a scalper. The second picture shows the scalper who wanted to sell the ticket for almost 60 million rupiah. Anyway, this picture captures the chaos of the Coldplay concert ticket sales in Jakarta last March 2023. I was one of the many who experienced it firsthand. It was such a mess that I couldn't help but wonder what went wrong. I started digging into the issue and came up with some possible explanations.
The first picture shows Lyodra, a singer and influencer, being deceived by someone who identified themselves as a scalper. The second picture shows the scalper who wanted to sell the ticket for almost 60 million rupiah. Anyway, this picture captures the chaos of the Coldplay concert ticket sales in Jakarta last March 2023. I was one of the many who experienced it firsthand. It was such a mess that I couldn't help but wonder what went wrong. I started digging into the issue and came up with some possible explanations.
Hypothesis
Hypothesis
Hypothesis
The problem lies with the server of the system, which can give users the impression of unfair treatment.
The problem lies with the server of the system, which can give users the impression of unfair treatment.
The problem lies with the server of the system, which can give users the impression of unfair treatment.
As space-design officers, we focus on the user's interaction with a system. It's important to investigate if the design of the ticketing system contributed to the chaos. Our mission is to research and design a new ticketing system application that provides a seamless and positive user experience.
As space-design officers, we focus on the user's interaction with a system. It's important to investigate if the design of the ticketing system contributed to the chaos. Our mission is to research and design a new ticketing system application that provides a seamless and positive user experience.
As space-design officers, we focus on the user's interaction with a system. It's important to investigate if the design of the ticketing system contributed to the chaos. Our mission is to research and design a new ticketing system application that provides a seamless and positive user experience.
Project Research
Project Research
Project Research
The phrase "Every why has its wherefore" highlights the importance of understanding the rationale behind every design decision. Research is a crucial tool for uncovering these reasons. My personal experiences confirm this, but I suspect there could be other underlying problems that could support our hypothesis or offer fresh perspectives.
In-depth interviews were conducted to gather maximum qualitative data by interviewing the target market of the app. The goal was to identify pain points and discover features or components that would attract users to the app.
Analyzing competitors was a secondary step to identify their strengths and weaknesses, which could be leveraged to improve our application.
The phrase "Every why has its wherefore" highlights the importance of understanding the rationale behind every design decision. Research is a crucial tool for uncovering these reasons. My personal experiences confirm this, but I suspect there could be other underlying problems that could support our hypothesis or offer fresh perspectives.
In-depth interviews were conducted to gather maximum qualitative data by interviewing the target market of the app. The goal was to identify pain points and discover features or components that would attract users to the app.
Analyzing competitors was a secondary step to identify their strengths and weaknesses, which could be leveraged to improve our application.
The phrase "Every why has its wherefore" highlights the importance of understanding the rationale behind every design decision. Research is a crucial tool for uncovering these reasons. My personal experiences confirm this, but I suspect there could be other underlying problems that could support our hypothesis or offer fresh perspectives.
In-depth interviews were conducted to gather maximum qualitative data by interviewing the target market of the app. The goal was to identify pain points and discover features or components that would attract users to the app.
Analyzing competitors was a secondary step to identify their strengths and weaknesses, which could be leveraged to improve our application.
User Research
User Research
User Research
👩
"I once used a ticketing website that I consider to have one of the worst user experiences. After completing my purchase and finalizing the payment, there was no confirmation of the seat I had selected. This forced me to go back to the previous page to verify my choice."
"I once used a ticketing website that I consider to have one of the worst user experiences. After completing my purchase and finalizing the payment, there was no confirmation of the seat I had selected. This forced me to go back to the previous page to verify my choice."
"I once used a ticketing website that I consider to have one of the worst user experiences. After completing my purchase and finalizing the payment, there was no confirmation of the seat I had selected. This forced me to go back to the previous page to verify my choice."
— Respondent 3
👨
"Based on my experience of failing to secure NIKI concert tickets, I believe there should be a mechanism to limit the number of tickets a user can purchase at once. This could be an effective way to combat scalping while ensuring fair access to concert tickets."
"Based on my experience of failing to secure NIKI concert tickets, I believe there should be a mechanism to limit the number of tickets a user can purchase at once. This could be an effective way to combat scalping while ensuring fair access to concert tickets."
"Based on my experience of failing to secure NIKI concert tickets, I believe there should be a mechanism to limit the number of tickets a user can purchase at once. This could be an effective way to combat scalping while ensuring fair access to concert tickets."
— Respondent 4
I conducted user interviews to understand their problems. The results were surprising. In addition to scalpers, who were the main issue at the Coldplay concert, poorly designed websites and applications were another major issue. This concept is analogous to an airplane with subpar safety management that is still able to fly. The safety management is similar to the user experience on some website or application.
I conducted user interviews to understand their problems. The results were surprising. In addition to scalpers, who were the main issue at the Coldplay concert, poorly designed websites and applications were another major issue. This concept is analogous to an airplane with subpar safety management that is still able to fly. The safety management is similar to the user experience on some website or application.
I conducted user interviews to understand their problems. The results were surprising. In addition to scalpers, who were the main issue at the Coldplay concert, poorly designed websites and applications were another major issue. This concept is analogous to an airplane with subpar safety management that is still able to fly. The safety management is similar to the user experience on some website or application.
Desk Research
Desk Research
Desk Research
To expand my research findings, I conducted desk research to gain additional perspectives on ticketing applications. I identified both direct and indirect competitors.
Direct competitors include applications and websites with similar business goals and target users, such as tiket.com, loket.com, and the MPL (Mobile Legend Professional League) ticketing website.
Indirect competitors, like tix.id, have different target users but share similar business goals.
To expand my research findings, I conducted desk research to gain additional perspectives on ticketing applications. I identified both direct and indirect competitors.
Direct competitors include applications and websites with similar business goals and target users, such as tiket.com, loket.com, and the MPL (Mobile Legend Professional League) ticketing website.
Indirect competitors, like tix.id, have different target users but share similar business goals.
To expand my research findings, I conducted desk research to gain additional perspectives on ticketing applications. I identified both direct and indirect competitors.
Direct competitors include applications and websites with similar business goals and target users, such as tiket.com, loket.com, and the MPL (Mobile Legend Professional League) ticketing website.
Indirect competitors, like tix.id, have different target users but share similar business goals.
Design Process
Design Process
Design Process
What is the project goals?
What is the project goals?
What is the project goals?
User want to design a user interface and user experience for a ticketing application that is informative and helps to reduce scalping.
User want to design a user interface and user experience for a ticketing application that is informative and helps to reduce scalping.
User want to design a user interface and user experience for a ticketing application that is informative and helps to reduce scalping.
The main problem we need to solve is the issue of scalpers. Just like in space movies, where there are main villains and other obstacles, I've identified two additional challenges just like obstacle in space movies:
The main problem we need to solve is the issue of scalpers. Just like in space movies, where there are main villains and other obstacles, I've identified two additional challenges just like obstacle in space movies:
The main problem we need to solve is the issue of scalpers. Just like in space movies, where there are main villains and other obstacles, I've identified two additional challenges just like obstacle in space movies:
To defeat our main enemy and overcome these challenges, we need to find the right tools. As part of the design process, I brainstormed ideas and used a priority matrix to determine which ideas were practical to implement.
To defeat our main enemy and overcome these challenges, we need to find the right tools. As part of the design process, I brainstormed ideas and used a priority matrix to determine which ideas were practical to implement.
To defeat our main enemy and overcome these challenges, we need to find the right tools. As part of the design process, I brainstormed ideas and used a priority matrix to determine which ideas were practical to implement.
The strategy to defeat them is depicted in the user flow below. While there may be multiple options to defeat them, I've only included the primary flow, from account creation to ticket exchange.
The strategy to defeat them is depicted in the user flow below. While there may be multiple options to defeat them, I've only included the primary flow, from account creation to ticket exchange.
The strategy to defeat them is depicted in the user flow below. While there may be multiple options to defeat them, I've only included the primary flow, from account creation to ticket exchange.
To implement this strategy, I created paper wireframes to quickly visualize the design ideas. This allowed me to identify any potential issues before moving to digital wireframe.
To implement this strategy, I created paper wireframes to quickly visualize the design ideas. This allowed me to identify any potential issues before moving to digital wireframe.
To implement this strategy, I created paper wireframes to quickly visualize the design ideas. This allowed me to identify any potential issues before moving to digital wireframe.
This digital wireframe is a more detailed version of the paper wireframe, representing most of the user flow. I'll use this digital wireframe to conduct usability studies and determine if my concept is effective for the target users.
This digital wireframe is a more detailed version of the paper wireframe, representing most of the user flow. I'll use this digital wireframe to conduct usability studies and determine if my concept is effective for the target users.
This digital wireframe is a more detailed version of the paper wireframe, representing most of the user flow. I'll use this digital wireframe to conduct usability studies and determine if my concept is effective for the target users.
Usability Study
Usability Study
Usability Study
Goals: In this process, I would like to know the user problem encounter when using this application, from registration until ticketing booking.
Goals: In this process, I would like to know the user problem encounter when using this application, from registration until ticketing booking.
Goals: In this process, I would like to know the user problem encounter when using this application, from registration until ticketing booking.
Plan: The usability study will be conducted with moderation, involving respondents who are not familiar with the usability study method. Respondents who are familiar with the method will not be moderated.
Plan: The usability study will be conducted with moderation, involving respondents who are not familiar with the usability study method. Respondents who are familiar with the method will not be moderated.
Plan: The usability study will be conducted with moderation, involving respondents who are not familiar with the usability study method. Respondents who are familiar with the method will not be moderated.
Problem Found That:
Three out of five respondents felt that the setting button on the navigation bar was not in a familiar place. They suggested that the button's location should be changed to another feature.
Two out of five respondents felt that some copywriting on the application did not match the features it represented.
Problem Found That:
Three out of five respondents felt that the setting button on the navigation bar was not in a familiar place. They suggested that the button's location should be changed to another feature.
Two out of five respondents felt that some copywriting on the application did not match the features it represented.
Problem Found That:
Three out of five respondents felt that the setting button on the navigation bar was not in a familiar place. They suggested that the button's location should be changed to another feature.
Two out of five respondents felt that some copywriting on the application did not match the features it represented.
But:
Three out of five respondents found the application flow easy to use and familiar with other ticketing applications.
But:
Three out of five respondents found the application flow easy to use and familiar with other ticketing applications.
But:
Three out of five respondents found the application flow easy to use and familiar with other ticketing applications.
Design Result
Design Result
Design Result
Genre Option
Genre Option
Genre Option
The feature appears to help users generate concerts that suit them. It will collect users' favourite genres, and concerts related to their genres will appear in the "For You" section on the home screen.
The idea emerged while I was searching for a solution to obtain user data. I noticed a survey model on other social media platforms like Instagram and Netflix, which appeared after the authentication process was complete. Inspired by this approach, I attempted to implement it in this application.
The feature appears to help users generate concerts that suit them. It will collect users' favourite genres, and concerts related to their genres will appear in the "For You" section on the home screen.
The idea emerged while I was searching for a solution to obtain user data. I noticed a survey model on other social media platforms like Instagram and Netflix, which appeared after the authentication process was complete. Inspired by this approach, I attempted to implement it in this application.
The feature appears to help users generate concerts that suit them. It will collect users' favourite genres, and concerts related to their genres will appear in the "For You" section on the home screen.
The idea emerged while I was searching for a solution to obtain user data. I noticed a survey model on other social media platforms like Instagram and Netflix, which appeared after the authentication process was complete. Inspired by this approach, I attempted to implement it in this application.
Seat Confirmation
Seat Confirmation
Seat Confirmation
Users will be provided with detailed seat confirmations. This has become a priority feature due to its importance and based on user pain points identified during interviews.
The model is inspired by the typical payment confirmation that appears on e-commerce applications. I hypothesize that the familiar model and flow will provide a user-friendly experience. For this reason, I employed the same model to address the problem.
Users will be provided with detailed seat confirmations. This has become a priority feature due to its importance and based on user pain points identified during interviews.
The model is inspired by the typical payment confirmation that appears on e-commerce applications. I hypothesize that the familiar model and flow will provide a user-friendly experience. For this reason, I employed the same model to address the problem.
Users will be provided with detailed seat confirmations. This has become a priority feature due to its importance and based on user pain points identified during interviews.
The model is inspired by the typical payment confirmation that appears on e-commerce applications. I hypothesize that the familiar model and flow will provide a user-friendly experience. For this reason, I employed the same model to address the problem.
Barcode Exchange Ticket
Barcode Exchange Ticket
Barcode Exchange Ticket
The ticket barcode will appear as a blurred barcode if the user is not at the concert location. It will change into an unblurred version if the user is at the location and ready to exchange it.
The ticket barcode will appear as a blurred barcode if the user is not at the concert location. It will change into an unblurred version if the user is at the location and ready to exchange it.
The ticket barcode will appear as a blurred barcode if the user is not at the concert location. It will change into an unblurred version if the user is at the location and ready to exchange it.
This solution is based on the scalper's exchange ticket style. They typically exchange tickets one week before the concert by sending screenshots to customers. To reduce scalping, I propose eliminating this exchange ticket method.
This solution is based on the scalper's exchange ticket style. They typically exchange tickets one week before the concert by sending screenshots to customers. To reduce scalping, I propose eliminating this exchange ticket method.
This solution is based on the scalper's exchange ticket style. They typically exchange tickets one week before the concert by sending screenshots to customers. To reduce scalping, I propose eliminating this exchange ticket method.
Application Layout
Application Layout
Create a banner for an upcoming famous concert. The used of a banner will be highly noticeable to users
The "For You" section is created to filter concerts based on the user's preferences, which they provide upon sign-up.
Application Layout
Create a banner for an upcoming famous concert. The used of a banner will be highly noticeable to users
The "For You" section is created to filter concerts based on the user's preferences, which they provide upon sign-up.
Summary
Summary
Summary
A usability study showed that the design addressed the user problem, with 100% of users completing the testing task. However, the study was conducted using wireframes, which may not have been clear enough to fully evaluate the solution. Therefore, it's important to conduct another usability study after the high-fidelity design is complete.
A usability study showed that the design addressed the user problem, with 100% of users completing the testing task. However, the study was conducted using wireframes, which may not have been clear enough to fully evaluate the solution. Therefore, it's important to conduct another usability study after the high-fidelity design is complete.
A usability study showed that the design addressed the user problem, with 100% of users completing the testing task. However, the study was conducted using wireframes, which may not have been clear enough to fully evaluate the solution. Therefore, it's important to conduct another usability study after the high-fidelity design is complete.
Reflection
Reflection
Reflection
Bias is the worst enemy for UX Designer
Bias is the worst enemy for UX Designer
Bias is the worst enemy for UX Designer
Confirmation bias and implicit bias are two types of bias that frequently arise during my project. These biases can influence the UX Designer's perspective during research. For instance, in usability studies, many users finish the testing quickly but provide a lot of feedback. This was the reason why bias was the worst enemy for UX Designer.
Confirmation bias and implicit bias are two types of bias that frequently arise during my project. These biases can influence the UX Designer's perspective during research. For instance, in usability studies, many users finish the testing quickly but provide a lot of feedback. This was the reason why bias was the worst enemy for UX Designer.
Confirmation bias and implicit bias are two types of bias that frequently arise during my project. These biases can influence the UX Designer's perspective during research. For instance, in usability studies, many users finish the testing quickly but provide a lot of feedback. This was the reason why bias was the worst enemy for UX Designer.
The great thing that emerges from this project is that, besides the weakness of the solution, we should focus on the strengths of the design too. So we can identify our strengths in design and what was our selling point through the design process.
The great thing that emerges from this project is that, besides the weakness of the solution, we should focus on the strengths of the design too. So we can identify our strengths in design and what was our selling point through the design process.
The great thing that emerges from this project is that, besides the weakness of the solution, we should focus on the strengths of the design too. So we can identify our strengths in design and what was our selling point through the design process.
Next Shot
Conduct another usability testing session with the high-fidelity prototype to gather additional feedback.
Make revisions to the high-fidelity prototype based on significant feedback.
Complete various design cases that are not yet included in this design.
Next Shot
Conduct another usability testing session with the high-fidelity prototype to gather additional feedback.
Make revisions to the high-fidelity prototype based on significant feedback.
Complete various design cases that are not yet included in this design.
Next Shot
Conduct another usability testing session with the high-fidelity prototype to gather additional feedback.
Make revisions to the high-fidelity prototype based on significant feedback.
Complete various design cases that are not yet included in this design.
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Another Design Shot
Another Design Shot
Another Design Shot