Gigscapes: Designing Trust During High-Demand Ticket Sales
Gigscapes: Designing Trust During High-Demand Ticket Sales
Gigscapes: Designing Trust During High-Demand Ticket Sales
Mobile Design
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UX Designer
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July 2024
Understanding the Chaos Behind Ticket Sales
Understanding the Chaos Behind Ticket Sales
Understanding the Chaos Behind Ticket Sales
Have you ever heard about this?
Have you ever heard about this?
Have you ever heard about this?
The Coldplay concert ticket sales in Indonesia created massive chaos from ticket scalping and fake ticket scams to overwhelming queue systems and inflated resale prices.
As someone who experienced the situation firsthand, I started questioning why purchasing concert tickets still felt stressful, fragmented, and unfair for many music fans.
This project explores how a more seamless and trustworthy ticketing experience could help users discover events, secure tickets more confidently, and reduce friction during high-demand concert sales.
The Coldplay concert ticket sales in Indonesia created massive chaos from ticket scalping and fake ticket scams to overwhelming queue systems and inflated resale prices.
As someone who experienced the situation firsthand, I started questioning why purchasing concert tickets still felt stressful, fragmented, and unfair for many music fans.
This project explores how a more seamless and trustworthy ticketing experience could help users discover events, secure tickets more confidently, and reduce friction during high-demand concert sales.
The Coldplay concert ticket sales in Indonesia created massive chaos from ticket scalping and fake ticket scams to overwhelming queue systems and inflated resale prices.
As someone who experienced the situation firsthand, I started questioning why purchasing concert tickets still felt stressful, fragmented, and unfair for many music fans.
This project explores how a more seamless and trustworthy ticketing experience could help users discover events, secure tickets more confidently, and reduce friction during high-demand concert sales.
Hypothesis
Hypothesis
Hypothesis
What initially seemed like a technical problem revealed deeper issues within the user experience itself.
What initially seemed like a technical problem revealed deeper issues within the user experience itself.
What initially seemed like a technical problem revealed deeper issues within the user experience itself.
At first, I assumed the chaos surrounding concert ticket sales was mainly caused by server overload and extremely high traffic demand. However, after exploring the experience more deeply, I realized that the issue extended beyond technical limitations.
Factors such as unclear queue systems, lack of transparency, confusing user flows, and poor communication also contributed heavily to user frustration. These issues created a strong sense of uncertainty and made many users feel that the ticket purchasing process was unfair and difficult to trust.
This realization became the starting point for exploring how a more seamless, transparent, and trustworthy ticketing experience could improve the overall journey for concertgoers.
At first, I assumed the chaos surrounding concert ticket sales was mainly caused by server overload and extremely high traffic demand. However, after exploring the experience more deeply, I realized that the issue extended beyond technical limitations.
Factors such as unclear queue systems, lack of transparency, confusing user flows, and poor communication also contributed heavily to user frustration. These issues created a strong sense of uncertainty and made many users feel that the ticket purchasing process was unfair and difficult to trust.
This realization became the starting point for exploring how a more seamless, transparent, and trustworthy ticketing experience could improve the overall journey for concertgoers.
At first, I assumed the chaos surrounding concert ticket sales was mainly caused by server overload and extremely high traffic demand. However, after exploring the experience more deeply, I realized that the issue extended beyond technical limitations.
Factors such as unclear queue systems, lack of transparency, confusing user flows, and poor communication also contributed heavily to user frustration. These issues created a strong sense of uncertainty and made many users feel that the ticket purchasing process was unfair and difficult to trust.
This realization became the starting point for exploring how a more seamless, transparent, and trustworthy ticketing experience could improve the overall journey for concertgoers.
What Users Experienced During Ticket Sales
What Users Experienced During Ticket Sales
What Users Experienced During Ticket Sales
I conducted interviews with users who had previous experience purchasing concert tickets to better understand their frustrations, expectations, and behaviors during ticket sales.
The goal was to identify recurring pain points and discover features that could create a more seamless and trustworthy ticketing experience.
🎤 In-depth Interview
I conducted interviews with users who had previous experience purchasing concert tickets to better understand their frustrations, expectations, and behaviours during ticket sales.
The goal was to identify recurring pain points and discover features that could create a more seamless and trustworthy ticketing experience.
📱 Competitor Analysis
I also analyzed existing ticketing platforms to understand their strengths, weaknesses, and interaction patterns.
This helped identify opportunities to improve queue transparency, simplify purchasing flows, and create a more engaging user experience.
I conducted interviews with users who had previous experience purchasing concert tickets to better understand their frustrations, expectations, and behaviors during ticket sales.
The goal was to identify recurring pain points and discover features that could create a more seamless and trustworthy ticketing experience.
🎤 In-depth Interview
I conducted interviews with users who had previous experience purchasing concert tickets to better understand their frustrations, expectations, and behaviours during ticket sales.
The goal was to identify recurring pain points and discover features that could create a more seamless and trustworthy ticketing experience.
📱 Competitor Analysis
I also analyzed existing ticketing platforms to understand their strengths, weaknesses, and interaction patterns.
This helped identify opportunities to improve queue transparency, simplify purchasing flows, and create a more engaging user experience.
I conducted interviews with users who had previous experience purchasing concert tickets to better understand their frustrations, expectations, and behaviors during ticket sales.
The goal was to identify recurring pain points and discover features that could create a more seamless and trustworthy ticketing experience.
🎤 In-depth Interview
I conducted interviews with users who had previous experience purchasing concert tickets to better understand their frustrations, expectations, and behaviours during ticket sales.
The goal was to identify recurring pain points and discover features that could create a more seamless and trustworthy ticketing experience.
📱 Competitor Analysis
I also analyzed existing ticketing platforms to understand their strengths, weaknesses, and interaction patterns.
This helped identify opportunities to improve queue transparency, simplify purchasing flows, and create a more engaging user experience.
User Research
User Research
User Research
👩
"I once used a ticketing website that I consider to have one of the worst user experiences. After completing my purchase and finalizing the payment, there was no confirmation of the seat I had selected. This forced me to go back to the previous page to verify my choice."
"I once used a ticketing website that I consider to have one of the worst user experiences. After completing my purchase and finalizing the payment, there was no confirmation of the seat I had selected. This forced me to go back to the previous page to verify my choice."
"I once used a ticketing website that I consider to have one of the worst user experiences. After completing my purchase and finalizing the payment, there was no confirmation of the seat I had selected. This forced me to go back to the previous page to verify my choice."
— Respondent 3
👨
"Based on my experience of failing to secure NIKI concert tickets, I believe there should be a mechanism to limit the number of tickets a user can purchase at once. This could be an effective way to combat scalping while ensuring fair access to concert tickets."
"Based on my experience of failing to secure NIKI concert tickets, I believe there should be a mechanism to limit the number of tickets a user can purchase at once. This could be an effective way to combat scalping while ensuring fair access to concert tickets."
"Based on my experience of failing to secure NIKI concert tickets, I believe there should be a mechanism to limit the number of tickets a user can purchase at once. This could be an effective way to combat scalping while ensuring fair access to concert tickets."
— Respondent 4
Interview findings revealed that frustration was not caused solely by scalpers, but also by unclear and unreliable purchasing experiences during high-demand sales. Users frequently experienced uncertainty during critical moments such as seat selection, queue progression, and payment confirmation. This lack of clarity increased anxiety and encouraged panic-driven behaviours like repeated refreshing and opening multiple tabs.
Interview findings revealed that frustration was not caused solely by scalpers, but also by unclear and unreliable purchasing experiences during high-demand sales. Users frequently experienced uncertainty during critical moments such as seat selection, queue progression, and payment confirmation. This lack of clarity increased anxiety and encouraged panic-driven behaviours like repeated refreshing and opening multiple tabs.
Interview findings revealed that frustration was not caused solely by scalpers, but also by unclear and unreliable purchasing experiences during high-demand sales. Users frequently experienced uncertainty during critical moments such as seat selection, queue progression, and payment confirmation. This lack of clarity increased anxiety and encouraged panic-driven behaviours like repeated refreshing and opening multiple tabs.
Key Insight ✨
Key Insight ✨
Key Insight ✨
When users lose visibility and certainly during high-demand ticket sales, frustration quickly turn into distrust and panic-driven behaviour.
When users lose visibility and certainly during high-demand ticket sales, frustration quickly turn into distrust and panic-driven behaviour.
When users lose visibility and certainly during high-demand ticket sales, frustration quickly turn into distrust and panic-driven behaviour.
Desk Research
Desk Research
Desk Research
To better understand how existing ticketing platforms handle high-demand sales experiences, I analyzed several direct and indirect competitors to identify their strengths, weaknesses, and interaction patterns.
The goal was to uncover opportunities for improving transparency, reducing user anxiety, and creating a smoother ticket purchasing experience.
To better understand how existing ticketing platforms handle high-demand sales experiences, I analyzed several direct and indirect competitors to identify their strengths, weaknesses, and interaction patterns.
The goal was to uncover opportunities for improving transparency, reducing user anxiety, and creating a smoother ticket purchasing experience.
To better understand how existing ticketing platforms handle high-demand sales experiences, I analyzed several direct and indirect competitors to identify their strengths, weaknesses, and interaction patterns.
The goal was to uncover opportunities for improving transparency, reducing user anxiety, and creating a smoother ticket purchasing experience.
Exploring Solutions Through UX Strategy
Exploring Solutions Through UX Strategy
Exploring Solutions Through UX Strategy
So, what's the real challenge??
So, what's the real challenge??
So, what's the real challenge??
How might we create a ticket purchasing experience that maintains clarity, trust, and user confidence during high-demand concert sales?
How might we create a ticket purchasing experience that maintains clarity, trust, and user confidence during high-demand concert sales?
How might we create a ticket purchasing experience that maintains clarity, trust, and user confidence during high-demand concert sales?
What did the research reveal?
What did the research reveal?
What did the research reveal?
🔍 Uncertainty during critical purchasing moments
Many participant described feeling anxious during high-demand ticket sales because the system often failed to provide enough reassurance throughout the process.
Users were frequently unsure whether:
their queue position was progressing properly.
their selected seats were successfully reserved.
or their payment had been processed correctly
🔍 Uncertainty during critical purchasing moments
Many participant described feeling anxious during high-demand ticket sales because the system often failed to provide enough reassurance throughout the process.
Users were frequently unsure whether:
their queue position was progressing properly.
their selected seats were successfully reserved.
or their payment had been processed correctly
🔍 Uncertainty during critical purchasing moments
Many participant described feeling anxious during high-demand ticket sales because the system often failed to provide enough reassurance throughout the process.
Users were frequently unsure whether:
their queue position was progressing properly.
their selected seats were successfully reserved.
or their payment had been processed correctly
⚠️ Scalper reduced trust in the platform
Participant consistently mentioned scalper as one of the biggest frustration during ticket sales.
However, the issue was not only about losing ticket to resellers, but also about the perception that the system itself felt unfair and difficult to trust.
This suggested that improving transparency and fairness could be just as important as improving purchasing speed
⚠️ Scalper reduced trust in the platform
Participant consistently mentioned scalper as one of the biggest frustration during ticket sales.
However, the issue was not only about losing ticket to resellers, but also about the perception that the system itself felt unfair and difficult to trust.
This suggested that improving transparency and fairness could be just as important as improving purchasing speed
⚠️ Scalper reduced trust in the platform
Participant consistently mentioned scalper as one of the biggest frustration during ticket sales.
However, the issue was not only about losing ticket to resellers, but also about the perception that the system itself felt unfair and difficult to trust.
This suggested that improving transparency and fairness could be just as important as improving purchasing speed
🧠 High-pressure purchasing changes user behaviour
Unlike normal e-commerce experiences, concert ticket purchasing often happens under emotional pressure and time constraints.
Users prioritized speed over accuracy, which is increased the likelihood of mistakes, overlooked information, and panic-driven behaviour during checkout.
🧠 High-pressure purchasing changes user behaviour
Unlike normal e-commerce experiences, concert ticket purchasing often happens under emotional pressure and time constraints.
Users prioritized speed over accuracy, which is increased the likelihood of mistakes, overlooked information, and panic-driven behaviour during checkout.
🧠 High-pressure purchasing changes user behaviour
Unlike normal e-commerce experiences, concert ticket purchasing often happens under emotional pressure and time constraints.
Users prioritized speed over accuracy, which is increased the likelihood of mistakes, overlooked information, and panic-driven behaviour during checkout.
Translating Insight Into Opportunities 🌠
Translating Insight Into Opportunities 🌠
Translating Insight Into Opportunities 🌠
The research revealed that users struggled not only with ticket availability, but also with uncertainty, low purchasing confidence, and perceived unfairness during high-demand sales.
To address these issues, I explored several solution directions focused on improving transparency, reducing purchasing anxiety, and creating a more trustworthy ticketing experience.
The research revealed that users struggled not only with ticket availability, but also with uncertainty, low purchasing confidence, and perceived unfairness during high-demand sales.
To address these issues, I explored several solution directions focused on improving transparency, reducing purchasing anxiety, and creating a more trustworthy ticketing experience.
The research revealed that users struggled not only with ticket availability, but also with uncertainty, low purchasing confidence, and perceived unfairness during high-demand sales.
To address these issues, I explored several solution directions focused on improving transparency, reducing purchasing anxiety, and creating a more trustworthy ticketing experience.
Opportunity Areas 🚀
Opportunity Areas 🚀
Opportunity Areas 🚀
🎟️ Improving Trust & Ticket Fairness
Focused on reducing scalping concerns, improving ticket validation, and increasing transparency during critical purchasing moments.
🎟️ Improving Trust & Ticket Fairness
Focused on reducing scalping concerns, improving ticket validation, and increasing transparency during critical purchasing moments.
🎟️ Improving Trust & Ticket Fairness
Focused on reducing scalping concerns, improving ticket validation, and increasing transparency during critical purchasing moments.
🎵 Increasing User Engagement
Encouraging users to revisit the platform through personalized concert discovery and more engaging browsing experiences
🎵 Increasing User Engagement
Encouraging users to revisit the platform through personalized concert discovery and more engaging browsing experiences
🎵 Increasing User Engagement
Encouraging users to revisit the platform through personalized concert discovery and more engaging browsing experiences
🌐 Expanding the Concert Ecosystem
Exploring additional experiences beyond ticket purchasing, including merchandise, event communities, and in-venue activities.
🌐 Expanding the Concert Ecosystem
Exploring additional experiences beyond ticket purchasing, including merchandise, event communities, and in-venue activities.
🌐 Expanding the Concert Ecosystem
Exploring additional experiences beyond ticket purchasing, including merchandise, event communities, and in-venue activities.
Prioritization Strategy 🔍
Prioritization Strategy 🔍
Prioritization Strategy 🔍
Since trust and fairness issues were identified as the users’ biggest frustration points, features related to ticket security, transparency, and purchase validation were prioritized more heavily based on user impact and implementation feasibility.
Since trust and fairness issues were identified as the users’ biggest frustration points, features related to ticket security, transparency, and purchase validation were prioritized more heavily based on user impact and implementation feasibility.
Since trust and fairness issues were identified as the users’ biggest frustration points, features related to ticket security, transparency, and purchase validation were prioritized more heavily based on user impact and implementation feasibility.
Based on the research findings, I prioritized several solution ideas by evaluating their potential user impact and implementation feasibility. The main focus was to reduce purchasing uncertainty, improve ticket fairness, and create a more trustworthy concert ticketing experience.
The prioritization process also helped identify which features should be implemented first to address the users’ most critical frustrations during high-demand ticket sales.
Based on the research findings, I prioritized several solution ideas by evaluating their potential user impact and implementation feasibility. The main focus was to reduce purchasing uncertainty, improve ticket fairness, and create a more trustworthy concert ticketing experience.
The prioritization process also helped identify which features should be implemented first to address the users’ most critical frustrations during high-demand ticket sales.
Based on the research findings, I prioritized several solution ideas by evaluating their potential user impact and implementation feasibility. The main focus was to reduce purchasing uncertainty, improve ticket fairness, and create a more trustworthy concert ticketing experience.
The prioritization process also helped identify which features should be implemented first to address the users’ most critical frustrations during high-demand ticket sales.
To implement this strategy, I created paper wireframes to quickly visualize the design ideas. This allowed me to identify any potential issues before moving to digital wireframe.
To implement this strategy, I created paper wireframes to quickly visualize the design ideas. This allowed me to identify any potential issues before moving to digital wireframe.
To implement this strategy, I created paper wireframes to quickly visualize the design ideas. This allowed me to identify any potential issues before moving to digital wireframe.
This digital wireframe is a more detailed version of the paper wireframe, representing most of the user flow. I'll use this digital wireframe to conduct usability studies and determine if my concept is effective for the target users.
This digital wireframe is a more detailed version of the paper wireframe, representing most of the user flow. I'll use this digital wireframe to conduct usability studies and determine if my concept is effective for the target users.
This digital wireframe is a more detailed version of the paper wireframe, representing most of the user flow. I'll use this digital wireframe to conduct usability studies and determine if my concept is effective for the target users.
Usability Study 🧪
Usability Study 🧪
Usability Study 🧪
To evaluate the overall experience, I conducted moderated usability testing sessions focused on key flows such as registration, navigation, and ticket purchasing.
The goal was to understand how users interacted with the platform and identify areas that still created confusion or friction during the booking process.
To evaluate the overall experience, I conducted moderated usability testing sessions focused on key flows such as registration, navigation, and ticket purchasing.
The goal was to understand how users interacted with the platform and identify areas that still created confusion or friction during the booking process.
To evaluate the overall experience, I conducted moderated usability testing sessions focused on key flows such as registration, navigation, and ticket purchasing.
The goal was to understand how users interacted with the platform and identify areas that still created confusion or friction during the booking process.
Key Findings 🔎
Key Findings 🔎
Key Findings 🔎
⚠️ Navigation Familiarity
Focused on reducing scalping concerns, improving ticket validation, and increasing transparency during critical purchasing moments. Several participants felt that the settings button placement was not positioned in a familiar location, making it harder to discover naturally during navigation.
⚠️ Navigation Familiarity
Focused on reducing scalping concerns, improving ticket validation, and increasing transparency during critical purchasing moments. Several participants felt that the settings button placement was not positioned in a familiar location, making it harder to discover naturally during navigation.
⚠️ Navigation Familiarity
Focused on reducing scalping concerns, improving ticket validation, and increasing transparency during critical purchasing moments. Several participants felt that the settings button placement was not positioned in a familiar location, making it harder to discover naturally during navigation.
✍️ Copywriting Clarity
Some users found that parts of the copywriting did not clearly reflect the features they represented, which occasionally created confusion during interaction.
✍️ Copywriting Clarity
Some users found that parts of the copywriting did not clearly reflect the features they represented, which occasionally created confusion during interaction.
✍️ Copywriting Clarity
Some users found that parts of the copywriting did not clearly reflect the features they represented, which occasionally created confusion during interaction.
🌟 Positive Feedback
Most participants found the overall application flow intuitive and familiar compared to other ticketing platforms, making the booking experience relatively easy to understand and navigate.
🌟 Positive Feedback
Most participants found the overall application flow intuitive and familiar compared to other ticketing platforms, making the booking experience relatively easy to understand and navigate.
🌟 Positive Feedback
Most participants found the overall application flow intuitive and familiar compared to other ticketing platforms, making the booking experience relatively easy to understand and navigate.
Final Experience Direction
Final Experience Direction
Final Experience Direction
🎵 Personalized Genre Preferences
🎵 Personalized Genre Preferences
🎵 Personalized Genre Preferences
This feature helps users discover concerts that match their favorite music genres and interests. Based on the selected preferences, relevant concerts are recommended through a personalized “For You” experience on the home screen.
The feature was inspired by onboarding personalization patterns commonly used in platforms like Netflix and Instagram, helping users discover relevant content more quickly and naturally.
This feature helps users discover concerts that match their favorite music genres and interests. Based on the selected preferences, relevant concerts are recommended through a personalized “For You” experience on the home screen.
The feature was inspired by onboarding personalization patterns commonly used in platforms like Netflix and Instagram, helping users discover relevant content more quickly and naturally.
This feature helps users discover concerts that match their favorite music genres and interests. Based on the selected preferences, relevant concerts are recommended through a personalized “For You” experience on the home screen.
The feature was inspired by onboarding personalization patterns commonly used in platforms like Netflix and Instagram, helping users discover relevant content more quickly and naturally.
✅ Seat Confirmation & Purchase Reassurance
✅ Seat Confirmation & Purchase Reassurance
✅ Seat Confirmation & Purchase Reassurance
One of the biggest frustrations identified during research was the lack of clarity during critical purchasing moments, especially after payment confirmation.
To reduce uncertainty and improve purchasing confidence, users are provided with clear seat reservation and payment confirmation feedback immediately after checkout.
The interaction pattern was intentionally designed using familiar e-commerce confirmation flows to create a more intuitive and reassuring purchasing experience.
One of the biggest frustrations identified during research was the lack of clarity during critical purchasing moments, especially after payment confirmation.
To reduce uncertainty and improve purchasing confidence, users are provided with clear seat reservation and payment confirmation feedback immediately after checkout.
The interaction pattern was intentionally designed using familiar e-commerce confirmation flows to create a more intuitive and reassuring purchasing experience.
One of the biggest frustrations identified during research was the lack of clarity during critical purchasing moments, especially after payment confirmation.
To reduce uncertainty and improve purchasing confidence, users are provided with clear seat reservation and payment confirmation feedback immediately after checkout.
The interaction pattern was intentionally designed using familiar e-commerce confirmation flows to create a more intuitive and reassuring purchasing experience.
🔒 Dynamic Barcode Protection
🔒 Dynamic Barcode Protection
🔒 Dynamic Barcode Protection
To reduce ticket misuse and scalping activity, the ticket barcode remains blurred until users arrive at the concert venue.
The barcode becomes fully visible only when users are within the authorized event location, helping prevent unauthorized ticket sharing and screenshot-based resale practices commonly used by scalpers before concert day.
To reduce ticket misuse and scalping activity, the ticket barcode remains blurred until users arrive at the concert venue.
The barcode becomes fully visible only when users are within the authorized event location, helping prevent unauthorized ticket sharing and screenshot-based resale practices commonly used by scalpers before concert day.
To reduce ticket misuse and scalping activity, the ticket barcode remains blurred until users arrive at the concert venue.
The barcode becomes fully visible only when users are within the authorized event location, helping prevent unauthorized ticket sharing and screenshot-based resale practices commonly used by scalpers before concert day.
This approach was designed to improve ticket security, strengthen purchase trust, and create a fairer ticket ownership experience for concertgoers
This approach was designed to improve ticket security, strengthen purchase trust, and create a fairer ticket ownership experience for concertgoers
This approach was designed to improve ticket security, strengthen purchase trust, and create a fairer ticket ownership experience for concertgoers
Application Layout
Application Layout
Create a banner for an upcoming famous concert. The used of a banner will be highly noticeable to users
The "For You" section is created to filter concerts based on the user's preferences, which they provide upon sign-up.
Application Layout
Create a banner for an upcoming famous concert. The used of a banner will be highly noticeable to users
The "For You" section is created to filter concerts based on the user's preferences, which they provide upon sign-up.
What This Project Revealed
What This Project Revealed
What This Project Revealed
The usability study showed that users were generally able to complete the core ticket purchasing flow successfully while also revealing several areas that still required refinement, particularly around feature clarity and navigation familiarity.
Although the testing was conducted using wireframes, the findings helped validate the overall interaction direction and highlighted opportunities for further iteration in the high-fidelity prototype stage.
The usability study showed that users were generally able to complete the core ticket purchasing flow successfully while also revealing several areas that still required refinement, particularly around feature clarity and navigation familiarity.
Although the testing was conducted using wireframes, the findings helped validate the overall interaction direction and highlighted opportunities for further iteration in the high-fidelity prototype stage.
The usability study showed that users were generally able to complete the core ticket purchasing flow successfully while also revealing several areas that still required refinement, particularly around feature clarity and navigation familiarity.
Although the testing was conducted using wireframes, the findings helped validate the overall interaction direction and highlighted opportunities for further iteration in the high-fidelity prototype stage.
What Changed My Perspective
What Changed My Perspective
What Changed My Perspective
Bias is the worst enemy for UX Designer
Bias is the worst enemy for UX Designer
Bias is the worst enemy for UX Designer
One of the biggest lessons from this project was recognizing how personal assumptions and research bias can influence design decisions throughout the process.
One of the biggest lessons from this project was recognizing how personal assumptions and research bias can influence design decisions throughout the process.
One of the biggest lessons from this project was recognizing how personal assumptions and research bias can influence design decisions throughout the process.
While conducting interviews and usability testing, I realized the importance of staying reflective and continuously validating decisions through user feedback rather than relying solely on initial assumptions.
While conducting interviews and usability testing, I realized the importance of staying reflective and continuously validating decisions through user feedback rather than relying solely on initial assumptions.
While conducting interviews and usability testing, I realized the importance of staying reflective and continuously validating decisions through user feedback rather than relying solely on initial assumptions.
This project also taught me that designing ticket purchasing experiences is not only about speed and functionality, but also about building trust, reducing uncertainty, and supporting users during emotionally high-pressure moments.
This project also taught me that designing ticket purchasing experiences is not only about speed and functionality, but also about building trust, reducing uncertainty, and supporting users during emotionally high-pressure moments.
This project also taught me that designing ticket purchasing experiences is not only about speed and functionality, but also about building trust, reducing uncertainty, and supporting users during emotionally high-pressure moments.
Next Shot
Conduct additional usability testing using the high-fidelity prototype
Refine feature clarity and navigation interactions based on user feedback
Explore additional ticket security and transparency improvements
Continue improving the overall purchasing reassurance experience
Next Shot
Conduct additional usability testing using the high-fidelity prototype
Refine feature clarity and navigation interactions based on user feedback
Explore additional ticket security and transparency improvements
Continue improving the overall purchasing reassurance experience
Next Shot
Conduct additional usability testing using the high-fidelity prototype
Refine feature clarity and navigation interactions based on user feedback
Explore additional ticket security and transparency improvements
Continue improving the overall purchasing reassurance experience
Another Design Shot
Another Design Shot
Another Design Shot